For business growth, two-way communication is a must. Communication plays an essential role in understanding the customer feedback and requirements. It’s high time that organizations realized that one-way communication is not successful. One has to develop innovative methods to know one’s customer and his feedback.
Survey research is the research methodology that companies have come up to study market trends, customer behavior, social behavior and certain patterns in a niche. Although the method is not new, new ways of research have been introduced. Not only market research but private and public companies are exploring this method to know different behavior pattern in a community, opinion of people regarding a product or even a political issue, health surveys, population surveys etc.
It is not easy to reach mass in one go. It takes long to conduct research and collect stats and then compile it. Conducting surveys can be challenging and time-consuming. Nowadays there are many consultants/companies that can help do the market research or social surveys for you. As a final product, you get accurately done and well-compiled data.
These days, interactive survey is making a buzz in the market. You just name the thing and there is an online survey for it. Not only this, you can also create your personalized surveys on the websites. These interactive surveys have an interesting questionnaire that hooks the respondent and s/he gives honest replies to the questions asked. It can be about anything such as mobile phones, holidaying options, and brand preference in clothes or wrist watches etc. After all, who doesn’t like answering questions about themselves? That’s what explicitly measures customer likes, preferences, requirements, and feedback. Thus companies can now get an honest feedback about their products through these surveys. Though print surveys are still active, they reach limited mass. Whereas, interactive surveys are making it big in the web-world for there are many internet users world-wide.
However there comes a challenge with online surveys. It is very difficult to convince the respondent online. So one must know how and what content should be presented to the respondent. Once the respondent shows interest, your questionnaire now plays an extremely vital role. All questions should be relevant and follow the same logic.
Many surveys are conducted by media (print or electronic) to scale people beliefs and hence social research. Every now and then, there is polling on various debatable issues on news channels on TV or online. The participation of people in these interactive surveys shows that it is a successful tool to elicit people opinion on various issues. Be it market research or social research, asking a person/consumer/customer/citizen about his/her views is the best way out.