Market Research And Survey

For business growth, two-way communication is a must. Communication plays an essential role in understanding the customer feedback and requirements. It’s high time that organizations realized that one-way communication is not successful. One has to develop innovative methods to know one’s customer and his feedback.

Survey research is the research methodology that companies have come up to study market trends, customer behavior, social behavior and certain patterns in a niche. Although the method is not new, new ways of research have been introduced. Not only market research but private and public companies are exploring this method to know different behavior pattern in a community, opinion of people regarding a product or even a political issue, health surveys, population surveys etc.

It is not easy to reach mass in one go. It takes long to conduct research and collect stats and then compile it. Conducting surveys can be challenging and time-consuming. Nowadays there are many consultants/companies that can help do the market research or social surveys for you. As a final product, you get accurately done and well-compiled data.

These days, interactive survey is making a buzz in the market. You just name the thing and there is an online survey for it. Not only this, you can also create your personalized surveys on the websites. These interactive surveys have an interesting questionnaire that hooks the respondent and s/he gives honest replies to the questions asked. It can be about anything such as mobile phones, holidaying options, and brand preference in clothes or wrist watches etc. After all, who doesn’t like answering questions about themselves? That’s what explicitly measures customer likes, preferences, requirements, and feedback. Thus companies can now get an honest feedback about their products through these surveys. Though print surveys are still active, they reach limited mass. Whereas, interactive surveys are making it big in the web-world for there are many internet users world-wide.

However there comes a challenge with online surveys. It is very difficult to convince the respondent online. So one must know how and what content should be presented to the respondent. Once the respondent shows interest, your questionnaire now plays an extremely vital role. All questions should be relevant and follow the same logic.

Many surveys are conducted by media (print or electronic) to scale people beliefs and hence social research. Every now and then, there is polling on various debatable issues on news channels on TV or online. The participation of people in these interactive surveys shows that it is a successful tool to elicit people opinion on various issues. Be it market research or social research, asking a person/consumer/customer/citizen about his/her views is the best way out.

Forgotten Bioenergy

Bring new energy, almost everyone will fix your attention on two major photovoltaic and wind power industries.

Thanks to “Solar Roofs Plan” and “Golden Sun Project” has introduced China’s photovoltaic industry surging, the output of photovoltaic cells only reached 2.26 million kilowatts, ranking first in the world. According to incomplete statistics, during the first half of this year, the National polysilicon production capacity more than 14 tons / year, while world demand is expected in 2010 less than 80,000 tons.

The same disease was also into the wind power industry. In 2008, China will increase installed capacity of 6.3 million kilowatts, so that China’s total installed capacity of 12 million kilowatts, achieved two years ahead of the National Development and Reform Commission’s 2010 development goals.

These red hot numbers, spell out a very stirring picture, but also laid the “excess capacity” of the seed … …

When looking for a breakthrough in new energy, bio-resources and energy sector did not attract enough attention.

Widespread in the human bio-energy, plants, animals and animal waste, organic waste and wastewater. As the world’s biological huge amount of energy it contains is also quite amazing. On the one hand, and solar energy, wind energy, like bio-resources are renewable, “inexhaustible.” Development of bio-renewable energy, relieve our energy crisis will play a significant role, and other new energy industry and form a good complementary pattern. On the other hand, the use of bio-energy process, not only will not damage the ecological environment, but also effective in improving the status of environmental pollution.

Experts point out that in cities, but also bears a large number can be converted into bio-energy and resource waste. According to authoritative estimates, one ton of manure can produce about 0.02 tons and 0.95 tons of solid organic fertilizer, liquid organic fertilizer, the equivalent of 24 kilograms of chemical fertilizer fertility, then the country’s 13 million people daily production of organic fertilizer can replace chemical fertilizer 11.388 million tons, about to 1.15 million mu of fertilizer. In the aspect of energy per cubic meter of biogas can power 2 kwh, then the amount of manure per day can be generating 26 million kwh, Energy Efficiency is very alarming. For densely populated cities, such a large scale transformation.

Unfortunately, there are statistics show that, with the acceleration of urbanization, urban organic waste surged, processing rate year after year “decline.” Data show that in 2004, the national waste removal was 71.52% after treatment, by 2007, this figure fell to 36.24%. Among these, immature technology and the people are the traditional concept of limit, was transformed into unspeakable waste recycling and other issues, are needed to solve the bottleneck problem.